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14-05-2025, 10:58 AM
Big Read: GE2025 – The secrets to PAP's electoral success through the eyes of party insiders
“Tampines and Punggol GRCs – the high key ones – they have to talk. But the ones ... we think are in an 'okay' position, the stance was, ‘Don't talk. You’ll add fuel to the fire’,” one PAP insider said, giving a peek into the party's communications strategy for GE2025.
🗳⚡️
https://tdy.sg/4k4BGcI
what are the flaw in it
## Flaws in PAP's GE2025 Strategy
**Over-Reliance on "Keep Quiet" Approach**
- The strategy of silencing candidates in "safe" constituencies may reduce risk but also limits voter engagement and transparency, potentially making the party seem less accessible or responsive[2].
**Lack of Grassroots Energy**
- PAP rallies in some areas were notably less energetic and poorly attended compared to opposition rallies, suggesting weaker grassroots enthusiasm and possible voter disengagement[2].
**Voter Desire for Contestation**
- There is a growing appetite among Singaporeans for more political diversity and contestation, which the PAP's dominance and cautious campaign style may not fully address, risking alienation of voters seeking alternative voices[2][1].
**Messaging Vulnerabilities**
- Some critics observed that when PAP did respond to opposition critiques, it sometimes appeared defensive or reactive, rather than confidently emphasizing its own strengths, which can weaken its messaging[6].
**Digital Engagement Gaps**
- While PAP improved its digital strategy, opposition parties and independent voices leveraged new media and podcasts more freely, connecting with voters in ways that may outpace PAP’s more controlled approach[7].
**Systemic and Perception Issues**
- Critics argue that PAP’s victory is partly shaped by systemic advantages, such as electoral boundaries and state resources, which can fuel perceptions of an uneven playing field and dampen genuine political competition[8].
**Policy Blind Spots**
- Persistent concerns about the cost of living, housing affordability, and an aging population remain; if not addressed robustly, these issues could erode support despite short-term electoral gains[5].
In summary, while the PAP’s disciplined and focused strategy secured electoral success, it comes with risks of appearing disconnected, overly cautious, and vulnerable to changing voter expectations and new forms of political engagement.
Citations:
[1] GE2025: With a more discerning electorate, smaller opposition ... https://www.straitstimes.com/singapore/g...ain-future
[2] GE2025: The secrets to PAP's electoral success through the eyes of ... https://www.channelnewsasia.com/today/bi...ap-5118971
[3] Staying on message and away from 'knuckleduster politics' pays off ... https://www.straitstimes.com/singapore/p...or-the-pap
[4] Singapore's 2025 General Election: Resounding Mandate ... https://www.edelmanglobaladvisory.com/in...ty-secured
[5] Countdown to GE2025: Sensing Singapore's Mood https://www.blackbox.com.sg/perspectives...-of-ge2025
[6] How to Score a Goal… And Then Give It All Away : r/singapore https://www.reddit.com/r/singapore/comme...on_how_to/
[7] Commentary: Podcasts didn't decide GE2025, but they changed ... https://www.channelnewsasia.com/commenta...re-5117001
[8] PAP's GE2025 victory shaped by systemic advantage, strategic ... https://www.theonlinecitizen.com/2025/05...rategic-su
bsidies-and-fear-driven-continuity/
“Tampines and Punggol GRCs – the high key ones – they have to talk. But the ones ... we think are in an 'okay' position, the stance was, ‘Don't talk. You’ll add fuel to the fire’,” one PAP insider said, giving a peek into the party's communications strategy for GE2025.
🗳⚡️
https://tdy.sg/4k4BGcI
what are the flaw in it
## Flaws in PAP's GE2025 Strategy
**Over-Reliance on "Keep Quiet" Approach**
- The strategy of silencing candidates in "safe" constituencies may reduce risk but also limits voter engagement and transparency, potentially making the party seem less accessible or responsive[2].
**Lack of Grassroots Energy**
- PAP rallies in some areas were notably less energetic and poorly attended compared to opposition rallies, suggesting weaker grassroots enthusiasm and possible voter disengagement[2].
**Voter Desire for Contestation**
- There is a growing appetite among Singaporeans for more political diversity and contestation, which the PAP's dominance and cautious campaign style may not fully address, risking alienation of voters seeking alternative voices[2][1].
**Messaging Vulnerabilities**
- Some critics observed that when PAP did respond to opposition critiques, it sometimes appeared defensive or reactive, rather than confidently emphasizing its own strengths, which can weaken its messaging[6].
**Digital Engagement Gaps**
- While PAP improved its digital strategy, opposition parties and independent voices leveraged new media and podcasts more freely, connecting with voters in ways that may outpace PAP’s more controlled approach[7].
**Systemic and Perception Issues**
- Critics argue that PAP’s victory is partly shaped by systemic advantages, such as electoral boundaries and state resources, which can fuel perceptions of an uneven playing field and dampen genuine political competition[8].
**Policy Blind Spots**
- Persistent concerns about the cost of living, housing affordability, and an aging population remain; if not addressed robustly, these issues could erode support despite short-term electoral gains[5].
In summary, while the PAP’s disciplined and focused strategy secured electoral success, it comes with risks of appearing disconnected, overly cautious, and vulnerable to changing voter expectations and new forms of political engagement.
Citations:
[1] GE2025: With a more discerning electorate, smaller opposition ... https://www.straitstimes.com/singapore/g...ain-future
[2] GE2025: The secrets to PAP's electoral success through the eyes of ... https://www.channelnewsasia.com/today/bi...ap-5118971
[3] Staying on message and away from 'knuckleduster politics' pays off ... https://www.straitstimes.com/singapore/p...or-the-pap
[4] Singapore's 2025 General Election: Resounding Mandate ... https://www.edelmanglobaladvisory.com/in...ty-secured
[5] Countdown to GE2025: Sensing Singapore's Mood https://www.blackbox.com.sg/perspectives...-of-ge2025
[6] How to Score a Goal… And Then Give It All Away : r/singapore https://www.reddit.com/r/singapore/comme...on_how_to/
[7] Commentary: Podcasts didn't decide GE2025, but they changed ... https://www.channelnewsasia.com/commenta...re-5117001
[8] PAP's GE2025 victory shaped by systemic advantage, strategic ... https://www.theonlinecitizen.com/2025/05...rategic-su
bsidies-and-fear-driven-continuity/
