India’s richest man enters the online streaming wars
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Rohini Mohan
India Correspondent
UPDATED 7 HOURS AGO


BENGALURU - India’s richest person Mukesh Ambani is building up steam to battle the global giants Disney, Amazon and Netflix that dominate the country’s vast streaming market.

Over the last few months, JioCinema, the streaming platform launched by Mr Ambani’s Reliance Industries in 2016, has marked a series of milestones in its quest to win more viewers.

Last November, it telecast the Fifa football World Cup online in India for free, with more than 110 million viewers logging on to watch the matches.

In March, JioCinema began streaming cricket matches from the Indian Premier League (IPL), one of the world’s richest franchise sports tournaments, valued at US$10.9 billion ($S14.7 billion).

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Reliance is also beginning to flex some entertainment muscle. In April, the company’s studio arm said that it would be spending 20 billion rupees to produce more than a hundred movies and TV shows in Indian languages for JioCinema.


https://www.straitstimes.com/business/in...aming-wars
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sinkies looking forward to watch WC free.
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