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Full Version: Forever young, beautiful and scandal-free: Rise of South Korea's virtual influencers
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Updated 31st July 2022

Jessie Yeung
Gawon Bae


She's got more than 130,000 followers on Instagram, where she posts photos of her globetrotting adventures. Her makeup is always impeccable, her clothes look straight off the runway. She sings, dances and models -- and none of it is real.

Rozy is a South Korean "virtual influencer," a digitally rendered human so realistic she is often mistaken for flesh and blood.

......

Since her launch in 2020, Rozy has landed brand deals and sponsorships, strutted the runway in virtual fashion shows and even released two singles.

And she's not alone.

The "virtual human" industry is booming, and with it a whole new economy in which the influencers of the future are never-aging, scandal-free and digitally flawless


Much much more in the long article at: https://edition.cnn.com/style/article/so...index.html