12-09-2021, 11:27 AM
IANS Published: September 11, 2021 09:56 PM IST...
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The exit of Ford will benefit companies who are in the utility vehicle space, they added.
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"Simply put, Ford did not read the Indian market correctly. In the late nineties and later small cars dominated the market. Maruti was ruling the roost and Hyundai Motor came and launched its Santro and captured a sizeable market," an automobile industry expert told IANS preferring anonymity. He also said Ford did not fully customise its car platforms. India is a right hand drive market whereas in the US it is left hand drive. "Some of the Ford India's car models, the owner-driver, had to get down, go around the vehicle, open the left side door to unlock the boot, certainly a tedious affair," the expert pointed out.
Read more at: https://www.onmanorama.com/news/business...nefit.html
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The exit of Ford will benefit companies who are in the utility vehicle space, they added.
......
"Simply put, Ford did not read the Indian market correctly. In the late nineties and later small cars dominated the market. Maruti was ruling the roost and Hyundai Motor came and launched its Santro and captured a sizeable market," an automobile industry expert told IANS preferring anonymity. He also said Ford did not fully customise its car platforms. India is a right hand drive market whereas in the US it is left hand drive. "Some of the Ford India's car models, the owner-driver, had to get down, go around the vehicle, open the left side door to unlock the boot, certainly a tedious affair," the expert pointed out.
Read more at: https://www.onmanorama.com/news/business...nefit.html