14-10-2021, 11:39 AM
Published 14th October 2021
Written by
Megan C. Hills, CNN
Luxury brand Coach announced that it will no longer destroy damaged or "unsaleable" goods returned to its stores, after a viral TikTok video claimed the label intentionally "slashed" unwanted items for tax purposes.
......
The label is by no means the only luxury company thought to intentionally destroy unwanted inventory. The practice is usually aimed at preventing excess stock being sold at cheaper prices and damaging brands' exclusivity.
In 2018, Burberry announced that it would stop burning unsold goods after it was found to have destroyed clothes and perfume worth over $36 million the previous year.
https://edition.cnn.com/style/article/co...index.html
Written by
Megan C. Hills, CNN
Luxury brand Coach announced that it will no longer destroy damaged or "unsaleable" goods returned to its stores, after a viral TikTok video claimed the label intentionally "slashed" unwanted items for tax purposes.
......
The label is by no means the only luxury company thought to intentionally destroy unwanted inventory. The practice is usually aimed at preventing excess stock being sold at cheaper prices and damaging brands' exclusivity.
In 2018, Burberry announced that it would stop burning unsold goods after it was found to have destroyed clothes and perfume worth over $36 million the previous year.
https://edition.cnn.com/style/article/co...index.html