12-06-2023, 08:37 AM
Raul Dancel
Correspondent
UPDATED 9 HOURS AGO
The Philippines’ largest motorcycle-hailing company has been criticised online over a Twitter post that gender and child rights advocates say trivialises incest and rape.
Last Thursday, Angkas, which translates to “hitch a ride”, posted on Twitter an illustration of a girl with half her body sticking out of a car’s sunroof, a pained look on her face.
The ad said “Stepdad, I’m stuck (in traffic)”, followed by “What are you doing, stepdad?”
The post was meant to support the company’s “AngkasDaddy” marketing campaign promoting its parcel delivery service.
But it struck a nerve, as activists and irate users of Angkas’ service said it strongly alluded to a popular trope among online adult sex sites known as “stepfamily porn”.
“This is a bad ad. You’re a male-led and male-dominated company promoting incest and unhealthy sexual power dynamics in an ad,” Ms Hya Bendana, an organiser of public transport advocacy group Move As One Coalition, said in a post on Twitter that has more than three million views.
Ms Ash Presto, a sociology professor and gender rights activist at the Ateneo de Manila University, said the ad abets “a silent pandemic of incest rape in the Philippines, especially victimising adolescent girls”.
“How disgusting is it that a male-dominated company is not only normalising, but even promoting this kind of behaviour?” she said.
https://www.straitstimes.com/asia/se-asi...ncest-rape
Correspondent
UPDATED 9 HOURS AGO
The Philippines’ largest motorcycle-hailing company has been criticised online over a Twitter post that gender and child rights advocates say trivialises incest and rape.
Last Thursday, Angkas, which translates to “hitch a ride”, posted on Twitter an illustration of a girl with half her body sticking out of a car’s sunroof, a pained look on her face.
The ad said “Stepdad, I’m stuck (in traffic)”, followed by “What are you doing, stepdad?”
The post was meant to support the company’s “AngkasDaddy” marketing campaign promoting its parcel delivery service.
But it struck a nerve, as activists and irate users of Angkas’ service said it strongly alluded to a popular trope among online adult sex sites known as “stepfamily porn”.
“This is a bad ad. You’re a male-led and male-dominated company promoting incest and unhealthy sexual power dynamics in an ad,” Ms Hya Bendana, an organiser of public transport advocacy group Move As One Coalition, said in a post on Twitter that has more than three million views.
Ms Ash Presto, a sociology professor and gender rights activist at the Ateneo de Manila University, said the ad abets “a silent pandemic of incest rape in the Philippines, especially victimising adolescent girls”.
“How disgusting is it that a male-dominated company is not only normalising, but even promoting this kind of behaviour?” she said.
https://www.straitstimes.com/asia/se-asi...ncest-rape