Fok Hing Gin: drink maker to change name of product after it was ruled offensive -
Levin - 15-11-2021
Monday, 15 Nov 2021 01:17 PM MYT
BY SYLVIA LOOI
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Incognito Group Limited, which produces the gin Fok Hing Gin, said the name was intended to pay homage to a street located in Causeway Bay, Hong Kong, Fuk Hing Lane, and the name had been changed from ‘Fuk’ to ‘Fok’ to differentiate it from the offensive word used in Western culture, Daily Star reported.
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“So despite claims, this is a Hong Kong language term meaning good luck — it’s obvious the intention is to shock and offend those who find swearing undesirable and unacceptable,” the complainant said.
In ruling against Incognito Group Limited, the ICP found that the play on words was intentional and the name had the same potential to cause serious or widespread offence as the word ‘f**k’, based on the brand’s marketing materials.
https://www.malaymail.com/news/life/2021/11/15/fok-hing-gin-hk-alcoholic-drink-maker-to-change-name-of-product-after-it-wa/2020993