China’s ‘live-streaming queen’ Viya sold a space rocket launch service online - Printable Version
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China’s ‘live-streaming queen’ Viya sold a space rocket launch service online - lvlrsSTI - 30-12-2021
https://www.scmp.com/magazines/style/celebrity/article/3160684/who-viya-chinas-live-streaming-queen-millennial
RE: China’s ‘live-streaming queen’ Viya sold a space rocket launch service online - lvlrsSTI - 30-12-2021
Viya was always good at sales. Her family in Anhui province worked in retail and, at the age of 18, she opened her first boutique in Beijing. She opened a chain of stores in Xi’an before going fully digital in 2012. Today, reports have placed her estimated net worth from more than US$30 million to a more incredible US$1.25 billion. The key opinion leader (KOL) is an extraordinarily effective saleswoman, making over US$31 billion worth of sales on her live-stream channel in 2020, reports Protocol.