The IKEA effect explained - Printable Version
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The IKEA effect explained - Bigiron - 15-08-2023
https://youtu.be/6f6ZiocojpM
RE: The IKEA effect explained - Bigiron - 15-08-2023
The IKEA effect, named after everyone's favorite Swedish furniture giant, describes how people tend to value an object more if they make (or assemble) it themselves. More broadly, the IKEA effect speaks to how we tend to like things more if we've expended effort to create them.