[Bigiron]

11 important tips for creating an impressive slogan

1. Understand the heart of your brand
2. Know what makes you special
3. Tell a story
4. Know your target market
5. Keep it simple
6. Make it classic and timeless
7. Make it catchy
8. Keep it consistent with your brand voice
9. Ensure it can stand alone
10. Express your commitment
11. Keep it positive

Eg: 
Nike: JUST DO IT.
Skittles: TASTE THE RAINBOW
L'Oréal: Because you’re worth it.
Apple: Think different

[Bigiron]

To add on :

1. Give them a rhythm, rhyme, and ring.

Slogans, whether read or heard, should be pleasing to the ear; rhythmic and fluid-sounding slogans are much more recognizable and memorable for later recall.

2. Highlight a key benefit.

Isolate one key area of your business, and find a way to integrate it into the slogan.

3. Explain the company’s commitment.

Slogans devoted to customer service, especially ones that guarantee quality and satisfaction even if it’s at the company’s expense, play extremely well with the public.

4. Stay honest.

Be realistic. Find a clever but real way to emphasize your company’s perks.

5. Keep it short.

Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words.

I challenge you to take these 5 tips and create some of your own slogans. Even if they are silly “ honest “ slogans like AdWeek came up with.