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15-06-2023, 08:31 AM
UPDATED JUN 14, 2023, 8:31 AM SGT
PARIS - TikTok influencers and celebrities are increasingly taking over from journalists as the main source of news for young people, according to a report published on Wednesday by the Britain-based Reuters Institute.
The report found that 55 per cent of TikTok and Snapchat users and 52 per cent of Instagram users get their news from “personalities” – compared with 33 per cent to 42 per cent who get it from mainstream media and journalists on those platforms, which are most popular among the young.
The figures were based on interviews with some 94,000 people across 46 countries, conducted for the Reuters Institute for the Study of Journalism, part of Britain’s University of Oxford.
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Facebook remains the leading source of news among social networks worldwide, but its influence is dropping, with 28 per cent saying they use it to get news, compared with 42 per cent in 2016.
This likely reflects Facebook’s shift away from news-sharing towards a focus on friends and family, as well as young people’s preference for more video-based apps such as TikTok and YouTube.
The biggest challenge for traditional news outlets is the falling number who go direct to their websites – just 22 per cent, down 10 points since 2018
https://www.straitstimes.com/world/europ...rce-report
PARIS - TikTok influencers and celebrities are increasingly taking over from journalists as the main source of news for young people, according to a report published on Wednesday by the Britain-based Reuters Institute.
The report found that 55 per cent of TikTok and Snapchat users and 52 per cent of Instagram users get their news from “personalities” – compared with 33 per cent to 42 per cent who get it from mainstream media and journalists on those platforms, which are most popular among the young.
The figures were based on interviews with some 94,000 people across 46 countries, conducted for the Reuters Institute for the Study of Journalism, part of Britain’s University of Oxford.
......
Facebook remains the leading source of news among social networks worldwide, but its influence is dropping, with 28 per cent saying they use it to get news, compared with 42 per cent in 2016.
This likely reflects Facebook’s shift away from news-sharing towards a focus on friends and family, as well as young people’s preference for more video-based apps such as TikTok and YouTube.
The biggest challenge for traditional news outlets is the falling number who go direct to their websites – just 22 per cent, down 10 points since 2018
https://www.straitstimes.com/world/europ...rce-report
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