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11-02-2022, 11:38 AM
By Parija Kavilanz, CNN Business
Updated 1734 GMT (0134 HKT) February 10, 2022
New York (CNNBusiness)Adidas will soon debut a new sports bra line, but one of its ads doesn't show the bra at all. Instead, Adidas tweeted a photo grid of 25 pairs of bare breasts in all their natural, diverse glory.
The sports apparel company pinned the ad to its Twitter page Wednesday, under a link that connects to the bra collection for anyone who makes it that far. The ad's tagline: #SupportisEverything.
"We believe women's breasts in all shapes and sizes deserve support and comfort," Adidas says in the campaign. "Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them."
Opinions at: https://edition.cnn.com/2022/02/10/busin...index.html
Updated 1734 GMT (0134 HKT) February 10, 2022
New York (CNNBusiness)Adidas will soon debut a new sports bra line, but one of its ads doesn't show the bra at all. Instead, Adidas tweeted a photo grid of 25 pairs of bare breasts in all their natural, diverse glory.
The sports apparel company pinned the ad to its Twitter page Wednesday, under a link that connects to the bra collection for anyone who makes it that far. The ad's tagline: #SupportisEverything.
"We believe women's breasts in all shapes and sizes deserve support and comfort," Adidas says in the campaign. "Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them."
Opinions at: https://edition.cnn.com/2022/02/10/busin...index.html
