![](https://i.imgur.com/CLvY2jA.png")
12-09-2022, 09:11 AM
BySpencer Soper
September 9, 2022 at 10:02 PM GMT+8
Amazon.com Inc. sellers are bracing for a bleak holiday shopping season as inflation-bitten consumers curb their spending.
Many merchants, who sell more than half of the goods on Amazon’s web store, fear they’ll be forced to cut prices to move a mountain of unsold inventory. It’s an abrupt change from the previous two years when sellers scrambled to get enough products into Amazon warehouses to meet pandemic-fueled demand even as chronic shortages let them jack up prices.
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Amazon itself is being forced to adjust to the new new normal. The world’s largest e-commerce company was saddled with too many warehouses and workers when the pandemic boom ended. Amazon has since abandoned dozens of existing and planned facilities around the US
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Amazon merchants commonly borrow about $100,000 to buy inventory and pay for marketing campaigns during the holidays, paying the loans off with their proceeds. Seth Broman, chief revenue officer of Swiftline, which offers loans to online merchants, is turning down more loan applications this year. Rising costs and slower growth has simply made lending sellers money too risky, he said.
“A lot of customers are over-leveraged, and their sales are off,” Broman said.
https://www.bloomberg.com/news/articles/...090922_BIZ&utm_medium=email&utm_source=newsletter&utm_term=220909&utm_campaign=bloombergdaily&leadSource=uverify%20wall
September 9, 2022 at 10:02 PM GMT+8
Amazon.com Inc. sellers are bracing for a bleak holiday shopping season as inflation-bitten consumers curb their spending.
Many merchants, who sell more than half of the goods on Amazon’s web store, fear they’ll be forced to cut prices to move a mountain of unsold inventory. It’s an abrupt change from the previous two years when sellers scrambled to get enough products into Amazon warehouses to meet pandemic-fueled demand even as chronic shortages let them jack up prices.
......
Amazon itself is being forced to adjust to the new new normal. The world’s largest e-commerce company was saddled with too many warehouses and workers when the pandemic boom ended. Amazon has since abandoned dozens of existing and planned facilities around the US
......
Amazon merchants commonly borrow about $100,000 to buy inventory and pay for marketing campaigns during the holidays, paying the loans off with their proceeds. Seth Broman, chief revenue officer of Swiftline, which offers loans to online merchants, is turning down more loan applications this year. Rising costs and slower growth has simply made lending sellers money too risky, he said.
“A lot of customers are over-leveraged, and their sales are off,” Broman said.
https://www.bloomberg.com/news/articles/...090922_BIZ&utm_medium=email&utm_source=newsletter&utm_term=220909&utm_campaign=bloombergdaily&leadSource=uverify%20wall
