Bud Light exec replaced after boycott calls due to having transgender partner for Bud
#1

April 23, 2023


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Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser

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The partnership between the blue-emblazoned beer brand and Dylan Mulvaney, who has more than 10.8 million followers on social media, hit the internet on April 1. That’s when Mulvaney posted a video on Instagram showing herself cracking open a can of Bud Light, one with the hashtag #budlightpartner.

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the Bud Light-Mulvaney partnership quickly brought an onslaught of criticism from people who said they’re angry about the world going “woke.”


https://apnews.com/article/bud-light-tra...62e4771a43
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