The Alarming Rise of India’s Pay-to-Breathe Industry
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AKANKSHA SINGH
MAR 8, 2023 7:00 AM


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Within the span of a few months, from November through January, Mumbai doctors reported seeing a rise in chronic and persistent coughs, alongside the annual flu season. “These are patients who’ve never had any allergic symptoms in the past but are now coming in with [symptoms resembling] acute bronchitis,” says K (who, like many Indians, uses an initial as her last name.)

India’s air pollution is a rolling disaster that shows no sign of slowing down. A 2022 report by the Centre for Research on Energy and Clean Air think tank found that “almost the entire population of India” is exposed to air pollution above the guidelines set by the World Health Organization. In 2019, air pollution killed an estimated 1.6 million Indians.

As attempts to fix the problem at the source fail, a new kind of inequality is taking hold in Indian cities. Facing potentially deadly air quality outside, wealthier Indians are paying to breathe free, creating a booming market for air purifiers that is forecast to grow 35 percent to US$597 million by 2027. But in a country already economically divided along caste, gender, and religious lines, where 63 percent of people pay for health care out-of-pocket and the top 10 percent of the population hold 77 percent of the wealth, paying for breathable air isn’t an option for most.

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In 2019, when 102 cities in India failed to meet the country’s air pollution standards, 


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Less than five years later, the number of failing cities has grown to 132.

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K, who regularly treats those suffering from India’s air pollution inequality, puts it more succinctly. “I don’t think people should live with this,” she say, adding that everyone needs to take demand solutions. “If you don’t get something as basic as fresh air, then what’s the point of living in our country?”


https://www.wired.com/story/breathing-is...ir-crisis/
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