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01-11-2024, 08:16 PM
Cereals and Grains Association (OZ) articles --Historical and Global Perspectives on Grains and Whole Grains within Dietary Guidelines
extracts -
The Whole Grain Stamp—an on-pack logo developed in the United States by the nonprofit Whole Grains Council in 2005. The system identifies products made with 100% or 50% whole grains, with minimum levels of 16 and 8 g established for each.
The stamp is featured on more than 13,000 products in 61 countries, including the United States, Canada, China, Denmark, Saudi Arabia, South Africa, Italy, and many others (49).
Consumer perception of the Whole Grain Stamp is strong: 80% of those surveyed trusted the stamp, and 79% stated they would use the stamp as part of their decision-making process (50). Additionally, around half (45%) of 139 dietitians surveyed were familiar with the system and likely to promote it (51).
More broadly, consumer perception of currently regulated nutrition claims (such as those indicating protein, sugar, fat, and dietary fiber content) is mixed, with some research supporting their role in promoting healthier food purchases, and others indicating the opposite based on lowered taste expectations (52–54). When viewed in isolation, there is criticism that health an
Front-of-pack labeling systems that summarize the nutrition information for a product in an easily interpreted symbol, wording, or figure are thought to overcome the risk of cognitive bias, although few systems globally consider whole grain content in their criteria (55).
![[Image: 1043CurtainFig2.jpg]](https://www.cerealsgrains.org/publications/cfw/2020/May-June/PublishingImages/1043CurtainFig2.jpg)
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Should we also introduce the 100% or 50% Stamp for our consumers here in SG. Thank you.
extracts -
The Whole Grain Stamp—an on-pack logo developed in the United States by the nonprofit Whole Grains Council in 2005. The system identifies products made with 100% or 50% whole grains, with minimum levels of 16 and 8 g established for each.
The stamp is featured on more than 13,000 products in 61 countries, including the United States, Canada, China, Denmark, Saudi Arabia, South Africa, Italy, and many others (49).
Consumer perception of the Whole Grain Stamp is strong: 80% of those surveyed trusted the stamp, and 79% stated they would use the stamp as part of their decision-making process (50). Additionally, around half (45%) of 139 dietitians surveyed were familiar with the system and likely to promote it (51).
More broadly, consumer perception of currently regulated nutrition claims (such as those indicating protein, sugar, fat, and dietary fiber content) is mixed, with some research supporting their role in promoting healthier food purchases, and others indicating the opposite based on lowered taste expectations (52–54). When viewed in isolation, there is criticism that health an
Front-of-pack labeling systems that summarize the nutrition information for a product in an easily interpreted symbol, wording, or figure are thought to overcome the risk of cognitive bias, although few systems globally consider whole grain content in their criteria (55).
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Should we also introduce the 100% or 50% Stamp for our consumers here in SG. Thank you.
