![](https://i.imgur.com/CLvY2jA.png")
19-08-2023, 07:38 AM
"Telecommunications giant Optus has been named as the most distrusted brand in Australia after it left the door open for hackers to steal the data of millions of its customers.
Survey firm Roy Morgan announced the results of its 2023 brand trust rankings on Friday, with chief executive Michelle Levine saying the Optus’ data scandal had an immediate negative impact.
Ms Levine said that once distrust in a brand takes hold, it can be difficult to rebuild relationships with consumers.
“Distrust makes a brand fragile and is a powerful driver in the decisions which consumers make”, Ms Levine said.
“Brands need to be aware of the ongoing dangers that distrust presents, with lingering distrust a significant risk.”"
https://thenewdaily.com.au/finance/finan....%E2%80%9D
Survey firm Roy Morgan announced the results of its 2023 brand trust rankings on Friday, with chief executive Michelle Levine saying the Optus’ data scandal had an immediate negative impact.
Ms Levine said that once distrust in a brand takes hold, it can be difficult to rebuild relationships with consumers.
“Distrust makes a brand fragile and is a powerful driver in the decisions which consumers make”, Ms Levine said.
“Brands need to be aware of the ongoing dangers that distrust presents, with lingering distrust a significant risk.”"
https://thenewdaily.com.au/finance/finan....%E2%80%9D
