[pinkypanther]

SINGAPORE — Almost a year after ceasing operations, food and beverage (F&B) portal HungryGoWhere is back.


HungryGoWhere, which went offline in July last year after operating for 15 years, has been bought and relaunched by Grab Singapore.

The new HungryGoWhere — which will retain its name and iconic red hue — will focus on reviews and recommendations, and highlighting up-and-coming personalities and origins of popular foods, said Grab in a media release on Wednesday (June 15).


The site aims to be the "go-to source" for diners seeking F&B news in Singapore and a platform for businesses to increase their visibility, Grab added.


“HungryGoWhere is a brand that many Singaporeans have grown to love since its inception more than a decade ago and many were sad to see it go," said Mr Cifer Ong, managing director of strategy and partnerships at Grab Singapore.

"We feel privileged and excited to be bringing back its longstanding legacy, while aiming to take it to the next level with this rebrand."

The new HungryGoWhere will tap on Grab’s superapp data, such as popular food trends and frequently visited places in Singapore. This will be used by HungryGoWhere "to inform its curation of content", said Grab.

More at https://www.todayonline.com/singapore/hu...te-1925621