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some prefer non stop as it saves time
others prefer stop over after 6 or 7 hrs flight to alight n stretch take a stroll on other airports
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I think it depends on whether the individual can tahan 14 hrs non stop flight or not.
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14 hrs is ok lah. Just sleep for a few hrs, watch 2 to 3 movies, it's almost there already.
If longer than that, I'd stopover at hk, tw, sh or bj for a few says
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If you're on business or first class then 14 hrs non-stop is ok.