[drgn]

Fairprice's mission is not to be the cheapest but as a price stabiliser so that other supermarts don't anyhow charge. So their prices are fair but not cheapest.

Now with so many big supermarts, time for fairprice to exit since their original mission is no more relevant. 

But then, what's wrong with making more money (LKY)?

another mission is to create posts to award friends.  this is still relevant.