[Scythian]

Larry Fink, the chief executive of BlackRock, the world’s largest asset manager and one of the most vocal supporters of environmental, social and corporate governance (ESG) investment principles, is facing pressure from an activist hedge fund to step down amid claims of hypocrisy.

London-based Bluebell Capital Partners, a $250m hedge fund, took aim at Fink and BlackRock on Tuesday, claiming the firm’s ESG strategy was inconsistent and had “alienated clients and attracted an undesired level of negative publicity”.