[lvlrsSTI]

like you want to promote your business , or you are so call " financial guru " want to sell.
Just pay ST or CNA , they will help you write "FANCY story about you"

So how you know that article is PAY ad ?

for ST , they usually put " Branded Content " aka means is this fellow pay ST to do a write up also promote their stuffs.

for CNA, is straight forward. They will put " Sponsored Content " .

You can also pay New York Times for what whatever articles you want to promote your uncle’s company and products.