[Manthink]

The EV race is what I call the losers race. It is like Airlines where all players just slash price to stay competitive and very little profits to be made.
Right now all the auto giants Toyota, Mercedes, Ford, Volkswagon, Hyundai are beginning to ramp up .. . This will mean the number of players crowding the space driving down margin will escalate. Tesla has the best margin so has room tk cut to prevent loss of market share. BYD is on thun margins and does not have branding power outside China.  It will have a problem once big traditional autos like Toyota comes in

This month of Sep at IAA Auto Show...the BMW boss now suddenly feel the Germans are at "imminen risk" from China's EV makers... 
So yeah, those EV is increasingly Do-or-Die for many European brands...



THE CHIEF executive of BMW has warned that European Union (EU) plans to ban combustion engine vehicles are forcing European carmakers into a price war with Chinese competitors....The base car market segment will either vanish or will not be done by European manufacturers," said BMW boss Oliver Zipse, in reference to the rapid rise of Chinese electric car brands such as BYD.

https://www.marketscreener.com/quote/sto...-44768405/