[Oyk]

Indeed, I feel that the reception has improved over the years.

Resistance to Change: In-group bias can make consumers resistant to switching brands or trying new products. If their in-group holds a preference for a particular brand, they might stick to it even when objectively better options are available.

https://shahmm.medium.com/the-power-of-b...0available.

We see such biases in many consumers, for eg still buying from FP when mom and pop shops sell certain things like body shampoo much more cheaply, sticking to iPhone for 4 times the price of an Android phone which does the same thing, deceiving themselves that only the traffic lights Telcos can deliver good products and services, that only brick and mortar shops sell good things and online sellers sell fake or inferior products...

It leads to resistance to change. and is a sign of weakness.