[RichDad]

Don't agree. You got to try the Creative products to know that their sound quality is better (but that was years ago when they're still competing in MP3, now Apple's sound quality has improved). 

Stylish or not is a matter of marketing strategy, which is why I said Creative failed in that respect. Apple's UI is better but then UI is not some rocket-science technology. It's a business strategy which again Creative failed miserably.

Apple won because they know what the customer really want. They are selling a feeling, style, fashion. Ah Sim tried to sell on functionality but failed.  

Not sure what Georgie will do there. Help them create a vision? But he is non executive, talk cock only,