[maxsanic]

The Chinese believe in honesty and sincerity and that the truth will triumph eventually. They are not so cunning and despicable as Angmoh media and Angmoh politicians.

I do not wish to attach moral superiority to either the Chinese or the westerners, but prefer to analyze the situation from a dispassionate point of view as much as possible.

The best summary of Chinese propaganda ineptness I've heard came from a pro-China foreign influencer (cannot recall the name and actual words already), but what he said captures  the essence of what is wrong with Chinese propaganda.

He was using the Xinjiang "massacre" and "millions in concentration camps" western propaganda as an example. The correct way to persuade and gain international following is to provide real life examples of people with story spiced up with drama. For e.g. a group of Uighur in Xinjiang live tough lives, they went through trial and tribulations, faced doubts from others and luckily someone who just "happens" to be from the government helped them, but in the end they suceeded through their own determination. Must also come with special editing effects and contemporary BGM to create the mood. Standard Hollywood script, but very effective.

But look at what idiocy the Chinese government put up on CGTN - A bunch of Uighurs dressed in traditional clothing dancing happily in the middle of a civic plaza, interviews of people who simply repeat factually what has improved in their everyday lives and worst still, get a local official to regurgitate policy in a dry and cryptic manner. Even if all of this factually true, it's a complete failure of KPI which I presume is to convince more people overseas and counter the western narrative. Unfortunately this sort of “sincere and honest” approach will likely only appeal to people who are already predisposed to view China favorably.