[Zannn]

Apple has formed something like a cult. I've a friend who only buys Apple products and will be one of the first few to try their latest products. 

I also heard from my Chinese relatives that Xiaomi phones, although very well-received world-wide, do not have many buyers in China. Indeed, when I compared my Xiaomi phone (which I bought for fun) to Huawei one, it is not as good. However, I think Xiaomi has a lot of potential because it has a good ecosystem for its products.

XM is fighting a very long battle by locking in customers in its eco system. To do that need very low entry cost for customer. Need very long term to see stock price reflect result.