[sgbuffett]

Generally Buy and hold is the best strategy for most investors.

https://www.businessinsider.com/forgetfu...est-2014-9

Dont have to worry about short to mid term fluctuations as long as the company is generating strong free cashflow every year, has ample cash Reserves and executing the business long term goals according to plan.

People who bought Apple 1990 at $20 the stock drop to $7, they cut loss and sold along the way down....the same stock would be worth $1000+ before the Apple stock split.

People buy stocks for long term then get scared when market drop they become short term traders and sell....

That is human nature that iss why most should not buy individual stocks as they do not have the competence to pick them resulting in  lack of conviction.

They should just invest regularly in stock jndex or unit trust and stop looking at how the investment performs.